- Branded Customer Service is your guide to moving service delivery to a new level, so that brand reinforcement occurs every time customers interact with representatives of your organisation. It shows how to infuse an entire organisation with brand values, and create a recognisable style of service that reflects your brand promise and brand image. It is not a “one size fits all” approach. It embodies the uniqueness of your organisation, and should be blended into your existing company interventions and operational strategies.
- As a result, all key functions of your company – marketing, customer service, sales, operations, and human resources etc. – become aligned to each other, your brand, and your business strategy.
- This brand-enhancing pathway equips you with strategic processes, analytic tools, brand education resources, brand champion guidelines, case studies, examples and an on-line Resource Centre.